Editorial policy

You are being asked to act on what this platform tells you — in front of your leadership team, your colleagues, sometimes during a redundancy or a crisis. You are entitled to know where the answer came from, who stands behind it, and what happens when it is wrong. That is what this page is for.

Comms Genius is not a general-purpose chatbot. Every answer is grounded in a corpus of source material curated by the founder and informed by recognised Internal Communications practitioners and professional bodies.

It will not answer from the open web, and it will not answer from whatever a model happens to have absorbed about internal comms. If the corpus does not cover your question well, the answer says so rather than improvising.

Curated answersare written or vetted in full by the founder and served verbatim, with a “Curated by Comms Genius” badge. A human wrote every word and stands behind it.

Generated answers are produced by Claude, using only the retrieved curated source material and our resources list. They follow a fixed five-part format: Summary, Expert Perspective, Practical Actions, Things to Consider, and Go Deeper.

The badge is the tell. If it is not there, a model composed the answer from curated sources, and you should read it as informed guidance rather than a vetted position.

Factual claims in generated answers cite the source they came from, using the reference shown alongside the answer. Where something is general professional context rather than a sourced claim, the answer says so instead of dressing it up with a citation.

The “Go Deeper” section may only recommend books, podcasts, episodes and practitioners that exist in our curated resources list. This is enforced after generation, on the server: if the model recommends anything outside that list, it is stripped before the answer reaches you. A plausible-sounding book that does not exist is worse than no recommendation, so when nothing suitable is on the list, you get nothing.

Comms Genius covers Internal Communications: strategy, measurement, change communication, channels, employee engagement, leadership communication, IC career and credibility, and professional accreditation.

For HR policy, employment law and financial matters, you get only the communications-relevant slice and a clear hand-off to your specialist. Internal communications sits close to decisions with legal consequences, and a confident answer from the wrong discipline is a genuine risk to you and to your organisation.

It will not help deceive employees, suppress legitimate concerns, or cover up wrongdoing. Ask it to do that and it will decline and say why. Good IC is honest IC, and a tool that helps you mislead your colleagues is not one worth building.

Every answer is general professional guidance, not advice about your specific organisation. It does not know your culture, your leadership, your history, or what happened in your last restructure. You do. Treat it as a well-read colleague who has not sat in your meetings.

Every answer has a Report an issue control. Use it. The founder reviews every report, and the underlying curated answer or resource is corrected where needed. Reporting is the fastest way to improve the platform for everyone, and it is read by a person, not a queue.

If an answer is wrong in a way that matters, say so in the report. Corrections to curated answers are made at source, so the next member to ask gets the fixed version.

Generated answers are produced by a large language model. Models can be confidently wrong. The curation, the citation rules and the resource restriction exist to narrow that risk, not to eliminate it. We would rather tell you that than imply a certainty the technology does not have.

All editorial copy and generated answers are written in British English.